Social Media Analytics: How to Measure and Track Social Media Activity
Social media is one of the most difficult things to justify in terms of ROI because current analytics aren’t well suited to measure its data. Here’s my proposal for social media analytics and tracking....
View ArticleBusiness Blogs: Should I Blog On The Company Domain or a New Domain?
I’ve been asked the question recently in connection to business blogs: Should I blog on the company’s official site/domain name, or should I blog on on a fresh domain name? Each approach has its...
View ArticleWhat’s the ROI on SEO? Hint: SEO Experts Are Underpaid, Opportunity Abounds!
Update: Check out this “How to forecast SEO ROI” article if calculating the ROI on SEO is the info you want. What follows is an editorial / research article showing that SEO is valuable – but not...
View ArticleAnalytics & Attribution: Which Source Gets Credit For the Conversion?
The answer came to me while reading up on advertising. Studies show it takes a certain frequency – most people place it around 7 times – for an ad and its message to be remembered. It would obviously...
View ArticleWhat Google Wants, Straight From The Horse’s Mouth
“What does Google want in SEO” is a common question that many pretentious SEOs claim to know the answer to. I’m about to join their number. Google has moved beyond measuring SERP quality based on...
View ArticleGoogle Crushes Session IDs In Battle To The Death
You often hear best practices saying that Google won’t index your pages if they force Googlebot to take a sessionId. Is that really true? How does Googlebot treat session IDs?...
View ArticleSEO FAQ: Why Is Search Tied To ROI?
A reader from Singapour asked this to Google and then came to my blog: “Why is search tied to ROI?” ROI means return on investment, an essential business “metric,” or “measurement standard.” The answer...
View ArticleDoes Google Care If A Link Is Underlined? – SEO FAQ
A visitor dropped by my site asking whether Google cared about a link’s styling. I got in touch with Matt Cutts, and he was nice enough to take a few minutes to share an answer. Here’s what Matt said:...
View Article8 Short Steps To Forecast and Estimate SEO ROI…
… And Based On That Projected ROI, Get Management Buy-In, Set Priorities and Spend Time Wisely. Note: If you like this post, please link to this page from your blog or share it on StumbleUpon by...
View ArticleDoes It Matter If You Use WWW For SEO? (SEO FAQ)
Question: Does it matter for my site’s SEO in Google or other search engines if I use www in the domain name? For example, do I need to use http://www.example.com or can i use http://example.com ?...
View ArticleIs PPC Necessary? Why? If So, When Do I Need To Do PPC?
Is PPC necessary? Why is PPC necessary or not? If so, when do I need to do it? These are questions I recently got in fielding a proposal for search marketing services. For others who might have the...
View ArticleWhat Has Changed In SEO In 2009 So Far?
There have been lots of innovations in technology, in the algorithms, in products and search engines (hi Bing!). I’m curious to know what you feel has had the greatest impact on SEO. Feel free to name...
View ArticleView-Thru Attribution Management – My Experiment Design
An increasingly popular question in attribution management and in advertising measurement is what effect ads – that were viewed but not clicked on – have. These ads are known in the lingo as...
View ArticleSneaky Link Tactics: Removing Credit Where It’s Not Due
The situation: Your competitors have inbound links that are broken because of typos, changes in URL structures etc. The common link building commentary: Most SEOs who’ve been around the link building...
View ArticleSEO FAQ: Can Overusing Internal Link Building Cause A Penalty?
Jimmy writes, “I saw someone write to be careful or use the ilb in moderation to avoid getting penalized or something like that. What are your thoughts on best practices?” I think penalization due to...
View ArticleiPhone Appstore and Google Android Ranking Factors
Continuing the SphinnCon deadblogging, here are the notes I took on Barry Schwartz’s excellent and fascinating preso on mobile and on ranking factors in the Apple Appstore and Google Android app...
View ArticleQuick Link & Relationship Building Time Savers
It’s no secret that editorial links are typically relationship driven, but who has time to build relationships? That’s why we talk at each other in ephemeral tweets that last 140 characters … if you...
View ArticleHow To Exclude Brand Search Terms & Keywords In Google Analytics’ Traffic...
Recently a client came to me with a question about where to prioritize their content-writing efforts for the site redesign, and I offered her an answer based on Google Analytics’ keyword data. The...
View ArticleHow To Chill A Client Out When Traffic Drops Over Memorial Day
I got an email today from a client freaking out because their traffic was down about 40% yesterday and Google simultaneously sent them warnings in GWt / their email. How do you chill such a client out?...
View ArticlePhillip Klien of BT Buckets & Site Apps Gives Me Segmentation & CRO Tips!
I recently had a great chat with Phillip Klien, a conversion expert using software to first segment (or “bucket”) traffic and then personalize visitors’ experience. In fact, he co-founded...
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